Pay-per-click (PPC) advertising
is another area where FTL can set you up for success.
When you work with us, we ensure that your ad is prominently featured on results from popular search engines like Google and Bing.
Search engines charge advertisers a fee to have their advertisements displayed. But that doesn’t mean that ad space always goes to the highest bidder. Google AdWords, the most popular PPC advertising system, has advertisers bid for premium spots. But throwing money at the problem isn’t enough. That’s where FTL comes in.
A successful PPC campaign also requires strong keywords and a quality landing page. Depending on how you meet these criteria, Google and other search engines will give you a “quality score.” When your quality score is high, you’re charged less for ad space. That’s why working with us makes your dollar goes further.